The Indian MSME sector is the backbone of the economy, contributing 29% to India’s GDP, generating 50% of total exports, and employing over 11 crore people. However, despite these impressive numbers, digital transformation remains a significant hurdle for many small and…
Strategic Branding for MSME Growth
How Strategic Branding Builds Long-Term MSME Sustainability The backbone of India’s economy—Micro, Small and Medium Enterprises (MSMEs)—faces an alarming challenge. While MSMEs contributed nearly 8% of India’s total GDP and 45% of manufacturing output in 2021, approximately 96% of MSMEs have…
Marketing Automation for Indian MSMEs
The business landscape for Indian micro, small, and medium enterprises (MSMEs) is changing rapidly, driven by digital transformation and new consumer expectations. One of the most powerful drivers of this change is marketing automation—a set of tools and techniques that allows…
Top Expense Tracking Tools Every MSME Should Use
For Indian micro, small and medium enterprises (MSMEs), managing expenses efficiently is crucial to survival and growth. In a competitive landscape where cash flow is king, modern expense tracking tools not only save time but also help MSMEs improve financial health,…